Agile Approach to Key Account Management for Pharma and MedTech
February 23-24, 2021
This key Account Management Masterclass is designed for senior managers working in the Pharmaceutical and MedTech industry and Participating in class will make you aware of the differences between a re-badged hospital sales force and true Key Account Management. The KAM – Masterclass will indicate concepts on how to make a difference and distinguish your company from competitors in the marketplace while providing definitions of a number of terms regularly used. During the Kam – Masterclass we will explore case studies for inspiration and the class will trigger novel ideas about metrics and measures and how a Key Account Management Plan can look like.
You will learn the skills and techniques, through a practical framework and real case studies, to excel in delivering your strategic projects to implement your long term ambition and growth strategy.
Date: April 27, 28, 29, 30, 2021Location: Online via Cisco Webex
Learn to shape the strategic and financial goals of your company by using compelling and actionable portfolio analysis to influence corporate decision-makers. Examine portfolio theory and learn to utilize a comprehensive approach to value maximization by employing a holistic portfolio management framework.