Agile Approach to Key Account Management for Pharma and MedTech

2-DAY HYBRID MASTERCLASS
Attend Online or in munich, germany
February 23-24, 2021

February 23-24, 2021

Course Overview

This key Account Management Masterclass is designed for senior managers working in the Pharmaceutical and MedTech industry and Participating in class will make you aware of the differences between a re-badged hospital sales force and true Key Account Management. The KAM – Masterclass will indicate concepts on how to make a difference and distinguish your company from competitors in the marketplace while providing definitions of a number of terms regularly used. During the Kam – Masterclass we will explore case studies for inspiration and the class will trigger novel ideas about metrics and measures and how a Key Account Management Plan can look like.

AUDIENCE

Among others, this masterclass is aimed at

STRUCTURE

For better scheduling & ease of access, this hybrid masterclass has been split into two full-days. All content & networking is available for both in-person and online attendees. 

Hanno Wolfram

Agile KAM Masterclass Trainer
MEET THE

Masterclass leader

Hanno Wolfram has more than 40 years of experience in the Pharma industry and has conducted trainings, seminars, and workshops in more than 25 countries. He’s also the author of the only textbook on the subject of the masterclass: Key Account Management in Pharma.

Takeaways

LEARN

About the value “true” KAM could add to our company

UNDERSTAND

What KAM means for your business-to-business

GAIN

New and deeper insights into Key Account Management as a strategic approach

KEY BENEFITS

REGISTRATION

+ 1 FREE PPM SUMMIT ONLINE / LIVE ACCESS

WITH MASTERCLASS PURCHASE WORTH
292 / 648
  • Register for a Masterclass and get one Free Ticket to any of 10 International Summits part of the PPM World Tour 2021.
  • Live or In-person Tickets are entitled to Live/In-Person Conference Access while Online attendees are entitled for Online Access.
  • Click Register on the Registration Package of your Choice and Select any Conference as a Gift.

DELEGATE | ONLINE

Package
1396
  • Online Access to the Entire 2-day Masterclass
  • Networking Activities
  • Case Studies & Activities
  • Certificate of Completion
UPGRADABLE

Delegate | Live

Package
2398
  • In-person Access to the Entire 2-day Masterclass
  • Case Studies & Activities
  • Daily Coffee Breaks, Refreshments, and Lunches
  • Evening Networking
  • Certificate of Completion

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