Key Account Management for Pharma and MedTech
Best Practices, Sacred Cows and Embracing the Digital Revolution
Customers are important, but they are not Equally important. As the world’s healthcare systems face a ‘Perfect Storm; of ageing populations, the relentless march of medical innovation and rising patient assertiveness, there is an imperative to control costs and drive down costs. Consequently, pharma and MedTech companies that supply healthcare providers are finding themselves squeezed and reduced to the status of ‘commodity-suppliers’. Companies are finding that they need to stand out from the crowd more than ever before but have very finite resources with which to serve and service these customers. Finding the correct strategy for each and aligning strategy, tactics and resources accordingly is at the heart of Key Account Management. We will give delegates a robust, proven and Qualitative approach to classifying customers and then developing appropriate strategies for each.
This all-new Masterclass will explore best practices and help delegates highlight where their skills and practices must be developed. In this Key Account Management: Best Practices Masterclass you will develop essential key account management skills, learning how to effectively manage your most valuable existing accounts, leading to improved customer satisfaction and increased customer loyalty.
This highly engaging and practical Key Account Management Masterclass will prepare all delegates to manage key accounts effectively. Business is evolving rapidly, buyers are getting more sophisticated and technology is being deployed more than ever, creating additional buying channels and great opportunities for the modern Key Account Manager who wishes to maximise revenues and profits. Developments in technology, shifting markets and increasing pressure on costs are changing the way organisations buy